“TMS has proven to be an invaluable business partner. Their Plan Navigator has been recognized within Novartis & Genentech as a Best Practice. We are better able to accurately capture the fully loaded costs of each of our tactics while tracking their key performance metrics and return on our investments.
Bob’s ability to understand the details of the Tactical Plan has helped him provide insightful suggestions on how to optimize the plan while keeping an eye on the Big Picture as we learn what does and does not work within our target audience and why.
Perhaps most important – TMS understands our business, our team and how to maximize their value on an ongoing basis.”
Matt Seeland
Associate Director, Xolair
Novartis Pharmaceuticals
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“My experience working with Bob Richardson and TMS has been remarkable. TMS identified over $2 million in savings for our Brand in just our first year! Bob set up the framework for our Team to increase operational efficiencies. More importantly, he was a key player in providing key strategic insights that helped shape our direction. He is conscientious and insightful, always thinking about what’s best for the client. His integrity is beyond measure. I am pleased to have worked with Bob and highly recommend TMS.”
Vera Toth-Fejel
Sr. Product Manager
Respiratory Marketing
Genentech, Inc.
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“TMS is an agency that understands ‘you’ as a customer and delivers ROI-based solutions to meet your needs.”
Debra D’Amico
Associate Director Marketing – General Established Medicines
Novartis Pharmaceuticals
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“I have had the privilege of working with Bob Richardson of TMS for many years. TMS has extensive experience in creating and implementing integrated and direct marketing plans of the highest quality. Few people have the ability to service a Brand from high level strategic thinking down through tactical granularity and precision like Bob. What sets Bob and TMS apart from other consultants and agencies is exceptional expertise, integrity and providing uncompromising top quality work.”
Robert Molander
Director of Core Brands
Novartis Ophthlamics
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“The professionals at TMS are all highly experienced and quite flexible in their ways of working – allowing us to collaborate quickly and effectively on a range of projects.”
Rebecca S. Carroll
Director, Ocular Surface Marketing
Novartis Ophthalmics
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“Targeted Marketing Solutions did a great job for us and could always be counted on to provide a customer-centric approach with a clear focus on a positive ROI. TMS’ plan generated a return of 168%!”
Christopher Marino
Product Manager, Thin-Prep, Non-Gyn
Cytyc, LP
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“TMS was our marketing consultant and partner since early in the startup cycle. They are responsive and take an ownership position and attitude on every project. Bob Richardson helped lead the planning process from idea generation to launch and consistently emphasized the need for each expenditure to be rationalized by revenue/profit growth. TMS is an indispensable partner in our business.”
Terry Hatfield
President
ZeaVision, LLC
Targeted Marketing Solutions Clients & Testimonials 
